Intro
After becoming frustrated for the 100th time scrolling through Pinterest for recipes to find the perfect meal. Then realizing I was missing one, more, or all of the ingredients. I decided to search the app store to find an app that combines a personal inventory of my kitchen while helping me to find recipes based on what I have. Unable to find what I was looking for I decided to take this idea on as a new UX project. Take a look to see my complete app design and prototype. Keep checking back for an upcoming brand refresh.
Copyright status in the works!
SERVICE
- Brand Design
- Prototyping
- App Design
- UX Design
CLIENT
Concept Design - Client N/A
TEAM
- Caitlin Granberry, Visual Designer
Redesign
When Sangfroid! began their journey, the company consisted of four ambitious employees. After substantial growth and success the team felt it was time for a refresh. The S! creative team decided the agency needed a brand that clearly defined the sophisticated business it had become. While Sangfroid! wanted to maintain their professionalism they also wanted to portray themselves as fun and exciting. With a bold color palette, artistic imagery, modern typography, and clean brand guidelines, we were able to create something worth bragging about.
Process
- Concept ideation
- Wire-framing
- Brand ideation
- Logo thumbnail sketches
- Logo concepts refined
- Final logo
- Finalize color palette
- Type palette
- Brand illustrations
- High-fi wire-frames
- Figma Prototyping
- Brand Refresh (in progress)
- Finalize new brand (in progress)
- App design refresh (in progress)
Complete Brand Guide
Hello! Let’s talk Design!
Please only contact me for design opportunities. I do not respond to marketing emails or anything similar. This portfolio site is a freelance site for one designer, not a company. All other emails will be reported.
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