Intro
Below are a series of brand design projects, ranging from redesigns to fresh new brands. These designs aren't big enough projects to stand alone but are worthy of being showcased nonetheless. This page is always subject to change and update!
Mindscape Capital
CLIENT
Unknown Ventures / Mindscape Capital
TEAM
- Caitlin Granberry, Visual Designer
PROJECT DETAILS
This is a fresh new logo design created and launched in 2021.
Redesign
When Sangfroid! began their journey, the company consisted of four ambitious employees. After substantial growth and success the team felt it was time for a refresh. The S! creative team decided the agency needed a brand that clearly defined the sophisticated business it had become. While Sangfroid! wanted to maintain their professionalism they also wanted to portray themselves as fun and exciting. With a bold color palette, artistic imagery, modern typography, and clean brand guidelines, we were able to create something worth bragging about.
Process
- Concept ideation
- Wire-framing
- Brand ideation
- Logo thumbnail sketches
- Logo concepts refined
- Final logo
- Finalize color palette
- Type palette
- Brand illustrations
- High-fi wire-frames
- Figma Prototyping
- Brand Refresh (in progress)
- Finalize new brand (in progress)
- App design refresh (in progress)
Complete Brand Guide
Care Package Direct
CLIENT
Care Package Direct
TEAM
- Caitlin Granberry, Visual Designer
- Jon Racinskas, Creative Director
- Paolo Bugatto, Art Director
- Ruben Paquian, Creative Writer
PROJECT DETAILS
This is a fresh new logo design created and launched in 2021.
Redesign
When Sangfroid! began their journey, the company consisted of four ambitious employees. After substantial growth and success the team felt it was time for a refresh. The S! creative team decided the agency needed a brand that clearly defined the sophisticated business it had become. While Sangfroid! wanted to maintain their professionalism they also wanted to portray themselves as fun and exciting. With a bold color palette, artistic imagery, modern typography, and clean brand guidelines, we were able to create something worth bragging about.
Process
- Concept ideation
- Wire-framing
- Brand ideation
- Logo thumbnail sketches
- Logo concepts refined
- Final logo
- Finalize color palette
- Type palette
- Brand illustrations
- High-fi wire-frames
- Figma Prototyping
- Brand Refresh (in progress)
- Finalize new brand (in progress)
- App design refresh (in progress)
Complete Brand Guide
Sugar Society
CLIENT
Sugar Society
TEAM
- Caitlin Granberry, Visual Designer
PROJECT DETAILS
This is a fresh new logo design created in 2020 and launched in 2021.
Redesign
When Sangfroid! began their journey, the company consisted of four ambitious employees. After substantial growth and success the team felt it was time for a refresh. The S! creative team decided the agency needed a brand that clearly defined the sophisticated business it had become. While Sangfroid! wanted to maintain their professionalism they also wanted to portray themselves as fun and exciting. With a bold color palette, artistic imagery, modern typography, and clean brand guidelines, we were able to create something worth bragging about.
Process
- Concept ideation
- Wire-framing
- Brand ideation
- Logo thumbnail sketches
- Logo concepts refined
- Final logo
- Finalize color palette
- Type palette
- Brand illustrations
- High-fi wire-frames
- Figma Prototyping
- Brand Refresh (in progress)
- Finalize new brand (in progress)
- App design refresh (in progress)
Complete Brand Guide
Buffalo Exchange
CLIENT
Concept Design - Buffalo Exchange
TEAM
- Caitlin Granberry, Visual Designer
PROJECT DETAILS
This is a conceptual redesign project done in 2017.
Redesign
When Sangfroid! began their journey, the company consisted of four ambitious employees. After substantial growth and success the team felt it was time for a refresh. The S! creative team decided the agency needed a brand that clearly defined the sophisticated business it had become. While Sangfroid! wanted to maintain their professionalism they also wanted to portray themselves as fun and exciting. With a bold color palette, artistic imagery, modern typography, and clean brand guidelines, we were able to create something worth bragging about.
Process
- Concept ideation
- Wire-framing
- Brand ideation
- Logo thumbnail sketches
- Logo concepts refined
- Final logo
- Finalize color palette
- Type palette
- Brand illustrations
- High-fi wire-frames
- Figma Prototyping
- Brand Refresh (in progress)
- Finalize new brand (in progress)
- App design refresh (in progress)
Complete Brand Guide
Hello! Let’s talk Design!
Please only contact me for design opportunities. I do not respond to marketing emails or anything similar. This portfolio site is a freelance site for one designer, not a company. All other emails will be reported.
©2021
